What does Reuben Canada call scoring a sofi Award for Outstanding Cold Beverage the first year he entered Jin+Ja, his all-natural ginger-based concoction? “Validation,” he says.
Canada is a first-time entrepreneur who left a career as a patent attorney and cashed out his 401K to follow his dream. Unsurprisingly, friends and family tried to discourage him, but after seeing the effects of the 2008 economic crash on people from all walks of life, Canada decided to go all in. Experimenting in his kitchen in Philadelphia, Canada wanted a beverage that was both tasty and healthful. His eureka moment came with ginger, a taste, he says, that reminds people from diverse backgrounds of treasured family recipes.
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